The article notes that Djokovic indicated "that Cetojevic has played a significant and wide-ranging role in recent months." Djokovic is quoted as referring to Cetojevic as "a great psychologist" and a "great doctor."
The article also delves a little into Cetojevic's profile:
Cetojevic’s Web site says that he holds a diploma from the Indian Institute of Magnetotherapy in New Delhi and that he specializes in working with advanced biofeedback systems, including S.C.I.O., or Scientific Conscious Interface Operator, a device that measures 16 “standard electrical parameters of the body” in an attempt to detect and treat areas of stress or imbalance and can be used to help combat allergies.Unfortunately, the article delves no further and offers no comment on the "SCIO" device. I find this odd, because on the face of it, the SCIO device described sounds, to put it politely, a little too good to be true. And the fact is, a little Googling should have resulted in a totally different story being written.
First, according to media reports, "Cetojevic said he used a SCIO bio-feedback machine - basically attaching some wires to a person and connecting them to a computer - to study the effects that food has on Djokovic's body. He saw that the gluten was "through the roof," and knew he needed to do something about it."
Let's take a look at Dr. Igor's webpage:
"How one man's invention is part of a growing worldwide scam that snares the desperately ill":
SCIO/QXCI/EPFX and William Nelson on the web, if one was inclined to spend a few minutes on Google.
Is it really possible that no tennis journalist could bother doing simple research? What does this say about the quality of reporting?
And what does this whole story say about Djokovic's judgement?
UPDATE #1: Offered without comment. It's a promotional video for the "SCIO" device.
A Canadian investigative journalism show did a feature on the EPFX/SCIO machine and went to Budapest to interview William Nelson. The interactions with Nelson are interesting, to say the least.
You would think the media would want to set the record straight on all of this, since they gave Dr. Cetojevic and the SCIO device a lot of free press this year. And, as for Djokovic's "gluten" problems, you'd think he'd want to get a second opinion, no?
Found something else. It appears to be SCIO promotional material built around Djokovic's success this year.
This situation raises a number of questions:
1. Is Djokovic aware that he is being used to promote the SCIO device? I tweeted him the document and the youtube video. He hasn't responded.
2. Is the ITF aware of this stuff? I tweeted them, too. No response.
3. Is the ATP aware of this stuff? Tweeted them, too. No response.
4. Why is the media not reporting anything? The media has a public interest obligation to tell the whole story because it is possible that some people may have, or are thinking of, buying a SCIO device (or getting some treatment with one) because of the association of Djokovic.
5. Is the SCIO the only method used to diagnose Djokovic's gluten "allergy"?
6. What's up with Djokovic and devices? He's at two now: CVAC and SCIO.